Consulting Formula 1 on its long term betting data rights strategy

River Media has partnered Playfly International to advise Formula 1 on its data rights strategy for 2025 and beyond.

This partnership comes as Formula 1 seeks to build out its existing betting proposition, aiming to develop a more lucrative and comprehensive offering that becomes a future proofed revenue stream for the organisation.

With River Media Partners' extensive expertise within the sports betting industry, the partnership aims to focus its attention on identifying optimal solutions and partners that can effectively develop F1’s data distribution and fan engagement proposition into the betting market.