River Media is working with the Hexagon Cup to advise on global media partnership strategy ahead of their inaugural event launch in 2024.

The Hexagon Cup is an annual and global padel exhibition, which will see the world’s top male, female and ‘next gen’ players join forces in teams to compete for the one million euros prize fund.

Padel has experienced growing popularity across many regions in Europe and the Middle East. River Media have catered a distribution plan that not only places the Hexagon Cup on major broadcasters in these markets but finds international partners to grow the exposure of the sport globally.