Consulting Major League Pickleball on its betting rights strategy in 2023.

River Media partnered with Major League Pickleball (MLP) in 2023, the premier US-based pickleball league, to develop a comprehensive betting strategy for 2024 and beyond.

Responding to MLP’s interest in exploring the betting market to unlock new revenue streams, River Media utilized its industry expertise to create an effective product and go-to-market roadmap, designed to generate substantial new revenue opportunities through betting.

River Media continues to distinguish itself as a leader in emerging sports, aiding rights holders in establishing a presence within the betting ecosystem, thereby driving new revenue opportunities through betting and enhanced fan engagement.