River Media has brokered the partnership between Eterlast – the global sports and entertainment NFT studio – and Queensberry Promotions, the leading UK boxing promotion run by Frank Warren.
The agreement facilitates the creation of the Eterlast operated platform “House of Boxing” where fans of the sport can own, trade and use non-fungible tokens (NFTs) to play games, interact with with sport and win real life experiences.
The initial agreement for the WBC World Heavyweight Title fight between Tyson Fury and Dillian Whyte is complemented by the addition of the full Queensberry archive.
With more deals in the pipeline in this space, the work done by River Media has established House of Boxing as the destination NFT gamification and fan engagement platform for boxing fans.