Advisory on data rights strategy for the France 2023 Rugby World Cup and beyond.

River Media has partnered with World Rugby, the world governing body for Rugby Union, to advise on its data rights strategy for the 2023 Rugby World Cup in France with an aim to fully reshape World Rugby’s data offering for the betting and media market by the 2031 Rugby World Cup in the USA.

In response to World Rugby’s desire to increase the value of its betting rights in an ultra competitive rights market, River Media are perfectly positioned to steer and develop World Rugby’s betting strategy, driving new growth over the long term.

This unique partnership will ultimately set the sport of rugby union on a new path in driving greater audience engagement and in turn increased value of its media rights.